Wednesday, November 27, 2013

A Most Horrible Holiday Poster from American Eagle

It's the day before Thanksgiving and I'm walking through a mall in downtown San Francisco to do some holiday shopping. Of course, every store has their holiday advertising up and available. I wander past the American Eagle store and see this poster.


Double-take. Now, I've been living in this city for a couple of decades now, I'm not a prude. That said, I found this poster shocking and truly horrible. I have no idea how old that model is, but in person, she looks to be a young girl. Here's a close up.


There had to be nearly a dozen young women on staff in that store. I spoke with the manager about the poster, and she admitted she hadn't even really looked at it before I mentioned it to her. I understand we've become inured to how much advertising uses sex to sell us things.

However, what exactly is being sold here? What is being sexualized and objectified? Who is the 'I' in "All I Want"? The girl laying on the white fur rug or the observer staring at her underwear? What exactly does 'I' want? Underwear? The girl? Her ass?

At this point, may I strongly urge all who read this to (a) ask American Eagle to pull down all of these posters (website here, look for "Feedback" link) and (b) shop somewhere else this season until they remove them.